DAZN Flexes It’s Value with Canelo vs. Rocky
By: William Holmes
That was the price for the latest boxing PPV offering between Deontay Wilder and Tyson Fury. It was an instant classic and an amazing fight. The PPV started around 9pm and within four hours it was all over.
If you wanted to watch the heavyweight title fight you would have had to pay about $20 an hour to watch it.
Was it worth the price? For the main event fighters, especially for those that get a cut of the pay per view buys, absolutely.
But was the $75 price tag worth it for the fans? Comparatively speaking, no.
It wasn’t that long ago when PPV’s used to cost $39.99, but the price has nearly doubled since then and the monetary value for fans only decreases as the price increases.
If you want to buy a PPV chances are you’ll look for some friends, or maybe even some people you can barely call an acquaintance, that are willing to fork over some of their hard earned cash to chip in and watch boxing. If you’re willing to pay for the entire fight yourself you can probably fill your home with people, but finding fight fans willing to chip in $20 isn’t always an easy thing to do.
Some fight fans may resort to illegally streaming the fight and dealing with the annoying pop-ups and exposure to malware, while risking possible prosecution. Some fight fans will even resort to watching the fight on social media, as someone streams their television screen from their phone while exposing the interior and furniture of their abode.
Never mind the dog barking in the background, you’re saving money…illegally.
The price point for PPV’s has gotten so high that you basically have to either fork over $75 yourself to watch it, scramble to find willing and able friends to chip in for the fight, or risk illegally streaming the fight with low quality streams and virus infected ads.
DAZN’s biggest star and attraction, Canelo Alvarez, is no stranger to Pay-Per-View. He’s fought on PPV a total of nine times. The PPV that sold the lowest number of PPVs was his fight against Liam Smith, which sold 300,000 PPVs. His highest was against Mayweather, which sold 2,200,000 PPVs.
In total he has sold 8,075,000 buys for approximately $605,000,000 in revenue. He has averaged 897,222 PPV buys per event.
In comparison, Mike Coppinger of Ring Magazine estimated the PPV buys for Wilder-Fury to be a bit north of 320,000.
Canelo, who is by far the bigger draw when compared to Tyson Fury and Deontay Wilder, can be watched on Saturday for only $9.99 (and free for new subscribers). That price is at least seven times less than the price of the Wilder PPV, and includes several boxing and MMA events on top of the Canelo Alvarez fight for the month that you sign up. That price is at least seven times less than the price of the Wilder PPV, and includes several boxing and MMA events on top of the Canelo Alvarez fight for the month that you sign up.
The best part of this deal? Canelo’s next eleven fights will be shown on DAZN, and there’s many fights out there that can be made featuring Canelo that would normally have been put on PPV in the past.
$74.99 would get you about seven months with DAZN. That will likely include 2 Canelo fights that would have normally been shown on PPV, two fights featuring heavyweight champion Anthony Joshua, Bellator MMA events, and a large number Matchroom Boxing and Golden Boy Boxing events.
With the PPV model, $74.99 will get you about four hours of fights.
Seven months vs. four hours.
The value, for fight fans, is clearly with DAZN.