Tag Archives: alvarez

By Hook or By Crook They Cannot Make GGG Go Away

By: Ken Hissner

This fighter they call “GGG” came to the US from Kazakhstan after winning a Silver Olympic Medal in 2004. He was 350-5 in the amateurs losing to a Russian amateur in the finals who pitty pattered up points and knew as a professional he would never succeed as he did as an amateur. On the other hand his opponent Gennady Golovkin had a professional style and chased him.

Golovkin turned professional in May of 2006 in Germany and won his first 23 fights, 20 by knockout, when he debuted in the US. He was defending his WBA and IBO titles against the European champion Poland’s Grzegorz Proska, 28-1, having reversed his lost in gaining his title. It was held at the Turning Stone Resort & Casino in Verona, NY. Proska found himself on the canvas in rounds one, four and five before the referee had seen enough and halted the mismatch. It was September of 2012.

The Proska fight was when the fans of the US were given their first view of Golovkin now living in L.A. under the watchful eye of trainer Abel Sanchez. His manager is Tom Loeffler, the architect that would guide his career. The people in attendance and those viewing him on the cable were star struck with this warrior who could box as well as fight and was very humble with a smile that was deceiving compared to the way he broke down his opponents.

This writer interviewed his next opponent “King” Gabe Rosado in a Philadelphia gym. Rosado had become the top super welterweight contender and warranted a title fight that he had a good chance of winning. When asked why jump up a division when a title in your weight class was at hand? He replied “if I beat “GGG” I too will be a super star,” said Rosado. This writer thought to himself “there isn’t a snowball’s chance in hell of that happening!” I had spoken to Golovkin while in training for this bout on the phone thanks to US sparring partner Philly’s Dhafir Smith who told me “he hits like a heavyweight”. I asked how is Farah (Ennis) doing? I heard Farah who was the other Philly sparring partner yell out ”he’s kicking the shit out of me!”

I asked for Golovkin to come to the phone. I asked being from KAZ are you a Muslim? He replied, “no, I am Orthodox with my father from Russia and my mother from Korea.” I traveled for the first time to NY to the MSG Theater to watch this match. Philly Boxing History editor John DiSantos who had been there during the interview in Philly was pulling for Rosado as I was pulling for Golovkin. Except for half a round it was a “blood bath” with Rosado’s blood being spilled on the canvas and ropes! Rosado brought in his 21-5 record with a 7 fight winning streak. The referee finally stopped the one sided event at 2:46 of the 7th round with Golovkin ahead 60-54 twice and 59-55 once.

Rosado despite being declared the loser went to the corner and jumped up on the ropes with hands held high not in victory but in able to “survive” without going down into the 7th round against the best P4P fighter in the world, Gennady “GGG” Golovkin. When the ring was cleared it took two attendants about ten minutes to get as much of the blood off the canvas and the ropes as possible. A star was born in his previous US appearance but how it did shine that night at MSG.

It was the twelfth straight stoppage by Golovkin. It was the fifth WBA defense and Monte Carlo in two months he would defend against Japan’s Nobuhiro Ishida, 24-8-2 who had gone the distance in his two previous fights against interim WBO Super welterweight champion southpaw Paul “The Punisher” Williams, 40-2 and Russia’s Dmitry Pirog, 19-0, over 12 rounds each. But on this night he faced someone he had never encountered before, GGG! In the third round he found himself knocked out cold!

Next up for Golovkin would be European champion Matt “Mack the Knife” Macklin, 29-4, in June of 2013 at the MGM Grand, in CT, where in the second round Golovkin ripped open a cut over the left eye of Macklin with a right hand that hit like a razor blade! In the following round Macklin was counted out on his back!

Next would be NABF Middleweight champ Curtis Stevens, 25-3, looking to “expose” Golovkin. He found himself on the canvas in the second round and survived until the end of the eighth when he was not able to come out for the ninth round.

In February of 2014 Ghana’s Osumanu Adama, 22-3, out of Chicago, IL, was brought in proclaiming a knockout win. He was dropped in the first, sixth and seventh before the referee put a stop to the slaughter in Monte Carlo. Former IBF World middleweight champ James “Real Deal” Geale, 30-2, came to challenge Golovkin, at MSG, and lasted only into the third round.

In October of 2014 Golovkin would travel west to the Stub Hub Center in Carson, CA, among many Mexican supporters of his opponent Marco Antonio “El Veneno” Rubio, 59-6-1, with 51 knockouts, the interim WBC champ who didn’t make weight by several pounds. Rubio was knocked cold in the second round. The Mexican’s had a new hero who fought like a Mexican warrior named “GGG”!

In February of 2015 Golovkin found himself once again in Monte Carlo to face the UK’s Martin Murray, 29-1, the WBC Silver champion. Murray was knocked in the fourth and tenth rounds and finally stopped 0:50 into the eleventh round so far behind on points only a knockout would win for him.

In May Golovkin was back in CA, at the Inglewood Forum, facing southpaw Willie “Mongoose” Monroe, Jr., 19-1, who was down in the second and sixth rounds when halted in the sixth. The newly crowned IBF World Middleweight champion from Canada David Lemieux was brought in with the title belt wrapped around his shoulder into the MSG ring. He wouldn’t leave with it as he was down in the fifth and stopped in the eighth round.

In April of 2016 Golovkin face unbeaten Dominic Wade, 18-0, at the Inglewood Forum, dropping him once in the first and twice in the second where he was counted out on his back. In September the winner would travel to the UK to face their Kell Brook, 35-0, IBF World welterweight champion who came in at the same 159 as “GGG”. In the fifth round Brook had his right eye socket fractured halting the fight.

Back to MSG on St. Patty’s Day Golovkin would face a full-fledged middleweight in New York’s own Danny “Miracle Man” Jacobs, 32-1, with 29 knockouts. After the day before weigh-in both fighters tipped the scales at 160. Jacobs pulled a “fast one” refusing to come to the day of the fight weigh-in as Golovkin scaled in at 170. By that night he would fight an overweight light heavyweight in Jacobs at what looked like 185. Jacobs would surprisingly fight the entire fight southpaw and give Golovkin a close but obvious win. Jacobs was down in round four which helped Golovkin win by scores of 115-112 twice and 114-113. This writer had Golovkin ahead 115-112. It would be eight months before Jacobs entered the ring again and it wasn’t against Golovkin.

Six months later on September 15th after the Jacobs fight Golovkin whose knockout streak of 23 straight was broken would face Mexico’s Saul “Canelo” Alvarez, 49-1-1, with 34 knockouts only losing a majority decision to Floyd “Money” Mayweather, at 154. For five rounds they battled before Alvarez couldn’t handle the “heat” of Golovkin’s punches and kept moving away from the champion for the next seven rounds. When the decision was announced it was quite obvious a PPV payday for the promoters was influencing the judges. Byrd’s 118-110 for Alvarez had “fix or incompetent” written all over it. Was she blind? Moretti’s 115-113 for Golovkin was followed by Trella’s 114-114 draw! This writer had Golovkin a wide winner taking the second half of the fight as Alvarez was on the move. The look on Golovkin’s face told it all. He knew he had be had! In the meantime Alvarez was “celebrating” a draw! A PPV deal was probably set before the decision was announced.

Alvarez tested positive for two drug tests after this bout. Why the draw decision wasn’t changed to a No Contest or No Decision could be a first. Alvarez decided not to enroll into the WBC’s clean boxing program and therefore was removed from their rankings. He was put on a 6 month suspension by the Nevada Athletic Commission in April prior to a May 5th rematch.

Filling in for Alvarez was 2004 USA Olympian Vanes “Nightmare” Martirosyan, 36-3-1 (21), having never been stopped and an Armenian from Glendale, CA. Though it had been two years since he had his last fight which was a losing one he was still ranked among the super middleweights. The bout was held at the Stub Hub Center, in Carson, CA. Martirosyan was dropped in the second and stopped at 1:53 of the round.

The IBF has informed Golovkin he’s been stripped of his title due to not fighting his No. 1 contender Russia’s Sergiy “The Technician” Derevyanchenko, 12-0 (10), living in Brooklyn, NY, he will be stripped of his title. The Russian and former WBA Middleweight champion Danny “Miracle Man” Jacobs may be fighting for the vacant title. Jacobs is No. 3 in the IBF with No. 2 vacant. He is No. 1 in the WBO where the champion Billy Joe “Superb” Saunders hasn’t fought since December of 2017 and No. 1 in the WBA and No. 2 in the WBC.

Jermall Charlo, 27-0 (21), of Houston, TX, is the interim WBC Middleweight champion. Japan’s Ryota Murata, 14-1 (11), holds the WBA World Middleweight title. UK southpaw Billy Joe “Superb” Saunders, 26-0 (12) holds the WBO World Middleweight title. It had been rumored Golovkin was looking at meeting Saunders prior to the Alvarez to be his next opponent.

There is so much bad blood between the fighters at this point that there will not be a press conference or a press tour and the fighters won’t meet face to face until fight week. There will be a split screen press event on Facebook next week.

“Canelo can walk to the ring last. He can walk to the ring first. The important thing is who leaves the ring last,” said Golovkin. “I will demonstrate who is the best when I defeat Golovkin soundly on September 15th on (Mexican) Independence Day week-end,” said Alvarez. For some reason Alvarez with no belts again gets the larger percentage of the money. It will be the twenty-first title defense for Golovkin.

More Columns

GGG-Canelo: Did Golovkin Have the Better Poker Face?

By: Charles Jay

Canelo Alvarez and Gennady Golovkin are set for their rematch on September 15 in Las Vegas, which is a year minus a day from the first meeting, although that wasn’t the plan, as you know. The numbers from sportsbooks around the world have GGG favored, but in a very competitive fight; the odds most prevalent on him are -175 (a little higher some other places), while Alvarez fetches anywhere from +140 to +160.

Ah, sports betting – that’s one pastime very popular on the Vegas strip.

Another pastime is poker, and that looks just like what these guys have been playing – through their representatives – in the negotiations leading up to the final agreement.

Both went all-in. So who got the better of the pot?

Well, Alvarez’s hand seemed to have weakened; he has been through the wringer as far as flak for his failing two drug tests, and no one seems to be buying the excuse that he ate some contaminated meat, although in Mexico that would seem to be altogether possible. Canelo’s manager is Chapo Reynoso, a former butcher.

Should he have known? Oh, the drama.

When this rematch was originally planned, GGG was going to get 35% of the pie, which was five percent more than he got for the previous fight. Of course, that’s before all the trouble started.

So the way this went is that, as the fight was rescheduled, Golovkin now wanted a 50% cut, since he was the champion.

Ultimately GGG settled for 45%, which was not a big concession on his part, and a big gain after getting no better than a draw, but then Alvarez’s side, presumably for the purpose of calling his bluff, wanted to cut him down to 42.5%, and set a deadline for him to take it and like it. Golovkin wasn’t coming off his figure. So we’re right there at the 55%-45% split. According to GGG’s promoter Tom Loeffler, “It was all about the principle and respect for him as the champion.”

Was it? Maybe, but not all the way.

If it was all about the principle, he may never have budged from 50%, especially as he insisted later that Canelo didn’t deserve to have 5% or 7.5% conceded back to him.

And looking at the other side, we have been hearing this theme lately about how Canelo’s image needs to be “rehabilitated,” but did he take such a hit that it was with 10 to 15 points of damage in terms of negotiating leverage?

Oscar De La Hoya, who holds the promotional paper on Alvarez, didn’t think so. He’s been maintaining that “Canelo is bigger and more popular than ever.” He probably won’t be far out of the ballpark when all is said and done.

Sure, there are probably a lot of Mexicans who were disappointed in him last September; not so much for the result but for the performance. It was not necessarily “blood and guts” and Alvarez did more than his fair share of retreating. But of all the boxers active today, Canelo is among the top two or three when it comes to bringing a built-in audience to the table, and it’s doubtful that his countrymen will want to see this fight any less. The media isn’t likely to give it less coverage either; in fact, the angle of the failed drug tests adds an element that might actually create more interest. It’s important to point out that this time around, the fight (which drew 1.3 million paid subscribers) does not come on the heels of a Mayweather-McGregor bout, which was a very expensive event for the more mainstream audience they’ll be trying to snag here. The point is, will revenues take a hit because of Canelo’s “image problem,” or will they instead experience a spike because of that and other factors?

Let’s push our point across even further. The business of Pay Per View (PPV) in boxing may not seem fair when the champion is taking less than the challenger, but it’s actually quite democratic, in the sense that the guy who can produce more fans and followers will pull in more revenue. Is there any question about Alvarez being that guy? If you ever watch those documentaries with wrestlers of years gone by, you’ll notice they always talk about the concept of “drawing money.” Well, same principle at work here. The guy who can do more of that should have more leverage.

And the fact is, Golovkin couldn’t carry a PPV on his own. He just couldn’t drive the big guarantees as the A-side of a matchup. Impatient after Alvarez got suspended, he fought a relatively known quantity in Vanes Martirosyan, who was handpicked not just because he was the right kind of opponent but because he had better “name” value than other alternatives. And GGG made a grand total of $1 million.


Loeffler was talking about a backup plan for Golovkin, whereby he’d fight Billy Joe Saunders in Los Angeles on August 25, and would be more than happy to do that if Canelo wouldn’t come to terms. But even though there are some provisional odds at online sportsbooks that have Golovkin priced at -450, it’s still the kind of fight that may have given him more trouble than expected. And from the standpoint of money, what would that have really produced?

When you go beyond that, who else is there for him to make a bundle of money with? The Charlo brothers? Maybe, if he fought them on the same night. Other than that, pickings are slim.

So you wonder whether Alvarez’s people (Eric Gomez with Golden Boy in particular) could have stood firm, even at 35% or 40%, and still landed Golovkin’s name on a deal. That may well have been the case. But despite De La Hoya’s assertions, they may have valued the whole “rehabilitation” angle about as much as many of the media people do.

Who knows – maybe Alvarez is the guy who’s really fighting with principle on his mind, and was willing to pay for it.

And if he got bluffed, he wound up second best.

More Columns

Abel Sanchez Looking To Prolong GGG’s Legendary Career

By Vishare Mooney

Is age becoming an issue for Gennady Golovkin, the 37-0-1, 33KO machine who, with a body seemingly made of iron, a mind like a chess champion, who has never been downed, never been hurt and boasts the highest knockout ratio in middleweight history? Will age be a factor as he enters the storied StubHub Center in his 20th consecutive title defense against Glendale, California’s Vanes Martirosyan 36-3-1. 21KO, also known as, given the unexpected circumstance, the fighter who is not Canelo? If trainer Abel Sanchez has done his job, the answer is probably not, and frankly, probably never. As GGG gets older, it is Sanchez’s desire to prolong his legendary fighter’s career in the ring with a mix of tactics outside the ring. I spoke with him on a recent media workout as he explained how.

Photo Credit: Tom Hogan – Hoganphotos/GGG Promotions

When asked if we can expect to see Golovkin’s hard hitting, aggressive approach in the ring change as he becomes a more mature fighter, Sanchez replied with an emphatic no. “I don’t look at his age in terms of what he can or can’t do. His style will remain basically the same. I’m trying to prolong his career as much as possible without interfering with his actual fighting style,” said Sanchez.

Which is good news and bad news for future contenders to the throne. Good news is GGG won’t suddenly be adding a frustrating Mayweather type defense or Lomachencko’s blustery footwork. The bad news is Golovkin will continue to outthink you, force you in a corner, and knock you out.

If there are any changes to Golovkin’s boxing, Sanchez says, it is in the gym. “I try to keep things as constant as possible. I have been tweaking things in the gym for the last 7 or 8 fights. It’s not that I see anything deteriorating in the gym. I have reduced amount of rounds, I reduced a lot of the things we do so that I can conserve as much as I can for the fight.”

How much does nutrition play in keeping Golovkin’s body in top shape throughout his career? Sanchez disclosed he is not a fan of supplements and vitamins and prefers to keep nutrition in his camp basic, old school, but nonetheless clean.

“I want him to eat what he eats..Obviously we don’t have sodas, we don’t have liquor and the breads and the sugars, we stay away from. I think basic nutrition is something that we can’t overlook.”

Sanchez added, “ All these new supplements, (Golovkin) takes no vitamins. I have another fighter in the gym who is also a feared fighter like him, who takes no vitamins either and yet they are the two of the strongest guys in their divisions.”

”I think you have to feed yourself, you have to eat. Gennady loves mexican food, he loves ribs he loves shrimp quesadillas.”

Sanchez ended the interview and joked that Golovkin bleeds hot salsa. Que viva el alcalde de Cinco de Mayo, GGG!

More Headlines

Golden Boy Promotions Issues Statement on Canelo Alvarez

Golden Boy Promotions has issued the following statement in response to Canelo Alvarez’s settlement agreement with the Nevada State Athletic Commission.

“As we have maintained all along, the trace amounts of clenbuterol found in Canelo’s system in February came from meat contamination, and we provided the Nevada State Athletic Commission with a great deal of evidence to support those facts.

Although most professional sports, international anti-doping agencies and United States boxing commissions treat meat contamination differently from other positive tests, Nevada does not. Canelo and Golden Boy Promotions respect the rules of Nevada and are therefore satisfied with the settlement agreement reached today.

“Canelo looks forward to returning to the ring in September for Mexican Independence Day weekend to represent Mexico and boxing in what will be the sport’s biggest event of the year. He is ready to continue his remarkable record of fighting at the highest level.”

More Headlines

Is This It For Gennady Golovkin?

By: Greg Houghton

As we once again await a last minute opponent for GGG on May 5th, is it possible that we could never see him in another fight of the magnitude of Canelo vs GGG?

I’ve thought for some time that 2018 might be Gennady’s last year in professional boxing, thinking that if he were successful in the Canelo rematch, he could finally have that long awaited unification fight with Billy Joe Saunders, and then retire having achieved his goal of unifying the division. Middleweight unification is still not out of the question for this year, however if Saunders’ hand injury were to keep him from facing Golovkin, or the Kazakh be conveniently called out once again after initial negotiations of a different fight had already been made, then it’s a possibility that Golovkin may never get the opportunity, at least not until he is physically deteriorating.

If either the Canelo rematch or the unification fight were to materialise in the fall of this year, GGG would be 36 and a half years old by this point. His conditioning is such that he has shown no signs of aging yet as we witnessed him come straight at Canelo for all 36 minutes when they met in September last year. The likes of Wladimir Klitschko and Floyd Mayweather have defied age and managed to dominate their weight classes well in to their late thirties. But stylistically, Golovkin’s method is not conducive to a lengthy reign at the top of the sport. Whilst it’s great for boxing fans to watch the likes of Kell Brook, Daniel Jacobs and Canelo Alvarez throw the kitchen sink at him and see him barely bat an eyelid, you have to wonder how much more of this punishment his body and brain can take. It is a forgone conclusion that he, at this stage in his career, will not be able to adapt his style, and it stands to reason that using one’s chin as a main form of defence can only sustain at elite level within the sport for so long.

Golovkin has received a very mixed reaction since coming to the U.S. and making his HBO debut in 2012. It is perhaps more a reflection of his outwardly spoken trainer Abel Sanchez as to why Golovkin has received such a bad rap with certain fans. I for one have been hugely grateful for the fire and excitement that Golovkin has bought to middleweight boxing in bringing the authentic ‘Mexican style’ to the forefront of the division.

Regardless of whether you’re a fan or not, GGG seems to have struggled numerous times to find willing opponents. Thus far we have indeed seen an almost superhuman display of punch-resistance in almost every fight since he brutally dismantled Grzegorz Proksa in 5 rounds during his first HBO outing. Boxing fans have watched in awe as he’s absorbed the same right hand from Jacobs that took out Peter Quillin in a single round, as well as the same overhand right which appears to have ruined Amir Khans life from Canelo, and continued to march forwards.

I for one hope that he gets the opportunity to either get closure on the Canelo situation without a judge’s influence, or face Billy-Joe Saunders for that coveted unification fight. Either way, the clock is ticking for GGG.

More Columns

Canelo Defends Reputation at Presser

By: Jeandra Lebeauf

After weeks of speculation, the anticipated rematch between Mexican superstar Canelo Alvarez and middleweight champion Gennady Golovkin is off as a result of Alvarez testing positive for the banned substance Clenbuterol.

Photo Credit: Canelo Alvarez Twitter Account

Golden Boy Promotions President Eric Gomez made the official announcement on Tuesday.

“Let me begin by informing all of you that at this point unfortunately we are going to have to cancel the May 5th rematch. As you all know there is a hearing date of April 18 and it’s extremely unlikely that this matter can be resolved by then properly. And obviously we need enough time to promote a fight of this magnitude.”

With Oscar De La Hoya at his side, Alvarez defended himself through a translator by reiterating that he is a clean fighter, having been tested over 90 times over a 12-year span, and that the positive test was the result of eating contaminated meat in his home country of Mexico.

“I am truly shocked about what has happened and for those who have doubts and suspicion about my integrity, I have always been and always be a clean fighter.

I want to apologize to HBO, Tecate and Hennessy and all my other sponsors, the media and to everyone who is involved in the promotion of this event, and especially to the fans. I respect this sport. I will always be a clean fighter.”

Despite pledging complete transparency during the course of the investigation, his attorney Ricardo Cestero limited the number of responses to media inquiries due to the pending investigation. Joining the panel was Dr. Miguel Angel Nazul of the Mexican Federation of Sports Medicine who says contaminated meat is a widespread problem throughout Jalisco, Mexico City and other areas.

Alvarez concluded the press meeting by describing the day he found out about the positive test and what he will do going forward to prevent positive testing.

“I got a call from Eric Gomez and he called me and I answered and he said I tested positive in some test and my first reaction was no, there has to be a mistake, something is wrong.”

“It saddens me people are accusing me of doing something improper. I am proud of the career I’ve had. From here on out, I will take precautions before future fights and make sure this never happens again.”

More Headlines

MGM Offers Refunds on Canelo GGG Tickets Based on Uncertainty of Commission Decision

Word broke on Wednesday that MGM Resorts will be offering full refunds for tickets that have already been purchased for the May 5th Canelo Alvarez – Gennady Golovkin rematch, which is still scheduled to go down at the T-Mobile Arena in Las Vegas. “In the event a fan requested a refund, they could get one at the original point of sale and in full,” Gilbert Manzano, of the respected Las Vegas Review-Journal, quotes an MGM rep as stating. MGM’s decision is yet another ominous sign as the much anticipated Canelo-GGG fight remains effectively up in the air.

The mega bout was put on hold for all intents and purposes after the Nevada State Athletic Commission ruled last week that Canelo (49-1-2) is temporarily suspended. In early March, the Voluntary Anti-Doping Association informed team Canelo that it’s fighter had shown traces of the banned substance Clenbuterol in his system on two distinct occasions (2/17 and 2/20, respectively). Canelo has reportedly tested clean since that time, but the Commission suspended the middleweight until at least April 10th, when a hearing will be held. Canelo’s team has blamed the incident on Canelo consuming tainted meat, an assertion which has been met with considerable criticism.

While Mexican beef is known to contain Clenbuterol, the Commission may not be under any obligation to find the tainted meat excuse acceptable. And, should the Commission find team Canelo’s defense lacking, the bout with Golovkin (37-0-1) might well be cancelled, or at least pushed back for some time, as Canelo’s suspension could be extended. While there are many who believe the fight will go on as scheduled due to the Commission having a reputation (fair or not) for giving Canelo preferential treatment, and of putting money before all else, some well-known individuals in and out of the fight game aren’t so sure.

As things stand, HBO, which is broadcasting the bout, via pay per view, is currently behaving as if the fight isn’t even happening. What’s more, Golovkin’s own harsh words on the matter have put the Commission in a bit of a corner. Declaring that Canelo had previously cheated and that the Commission were essentially “terrorists,” the middleweight titlist effectively sided with those whose opinion is the Commission is corrupt and is hurting the sport of boxing. Such actions from Golovkin put pressure on the Commission to prove its fairness.

And now there’s the matter of tickets being refunded. While no one knows whether or not the May 5th match will go on as planned, the road has become far rockier than anyone could have reasonably expected it to.

More Headlines

Give Canelo a Break

By: Ben Sutherland

Earlier this week the news broke that whilst in training camp, Canelo Alvarez had failed a drugs test. As part of his preparation for his much anticipated rematch with Golovkin, Canelo had submitted himself to testing by anti-doping agency, VADA. It was one of these VADA tests that came back positive. The drug in question is Clenbuterol, a thermogenic stimulant that boosts aerobic capacity, central nervous system stimulation, blood pressure and the body’s ability to transport oxygen. In normal medical practice it is given as a treatment to people who suffer with asthma and other breathing related ailments. It quickens the metabolism which allows athletes to simultaneously lean down and gain muscle mass which is particularly useful for someone like Canelo, who frequently hops between weight classes. Boxers across the world have been quick to brand Canelo a drugs cheat, with the likes of WBO middleweight champion, Billy Joe Saunders, speaking out particularly strongly on the subject.

The word out of the Canelo camp is that this failed test was caused by eating contaminated meat and quite frankly, I believe him. Clenbuterol is often used illegally by farmers to add bulk and muscle to their animals to increase profit margins. This practice is particularly widespread in less economically developed countries such as Mexico. Animals who have been supplemented with clenbuterol produce contaminated meat, which if eaten can produce a positive test.

The first important thing to note about clenbuterol is that it is classified by the World Anti-Doping code as a non-threshold, non-specified substance. This means that even the smallest amount of clenbuterol can trigger a positive test. Therefore, the level of clenbuterol can be below the threshold of a performance enhancing level but still set off a positive test. Canelo’s promotional team have stated that the amount of clenbuterol found is consistent with levels found as a result of eating contaminated meat. This has subsequently been confirmed by Daniel Eichner, the director of the WADA accredited laboratory that conducted the failed test.

It should also be noted that this is the first test that Canelo has ever failed. He has been regularly tested in and out of camp for years. During each camp Canelo is tested over 10 times and until now has never returned a positive test. Additionally, tests conducted on Canelo since the failed test have also all come back clean. It should be noted that drugs like clenbuterol are effective when taken cumulatively over a longer period of time, and based off these test results, this is not the case.

Furthermore, this type of positive test occurs frequently across a wide range of sports. Tyson Fury was recently acquitted for a positive test which was triggered when he and his cousin, Hughie, ate a wild boar. Track and field athletes have also regularly failed tests and then have subsequently shown to be clean in countries like South Africa where clenbuterol usage is far more common.

Does this information completely exonerate Canelo? Not fully. However, the legal system is such that it is a case of innocent till proven guilty and there is as of yet, very little indication that Canelo has knowingly cheated. Don’t get me wrong, deliberately using drugs in boxing should be a criminal offence. In combat sports, drugs can give power advantages that can be lethal and should be punished accordingly. However, this test has all the markers of an embarrassing blunder rather than a malicious and nefarious attempt to cheat.

Ultimately, Canelo is responsible for the substances that he puts in his body and he has nobody to blame but himself. However, I highly doubt he has gained any performance benefits from this incident and whilst it probably warrants a slap on the wrist, the fight should go on.

Until additional evidence is produced, indicating Canelo’s guilt, give the man a break, the damage to his reputation has already been more than sufficient punishment.

Keep up with Ben Sutherland’s latest content on Instagram: @promotionsmd

More Columns

Canelo Responds To His Critics

By: Sean Crose

There are those – and there are quite a few of them – who feel Canelo Alvarez deserved to lose his November 2017 megabout with Gennady Golovkin. Indeed, the close, exciting contest was ruled a draw, a decision decried as unfair by many in and around the fight world. Judge Adelaide Byrd’s outrageous score of 118-110 didn’t help stem the tide of charges that Canelo was a favored child of the fight world, and particularly of Las Vegas, where the bout was held. During a Tuesday press conference to kick in the pre-fight hype for Canelo-Golovkin II showdown this coming Cinco De Mayo weekend, however, Canelo himself responded to numerous accusations.

“I respect all judges,” he said. “Some people see things differently.” The Mexican superstar made it clear that he himself wasn’t happy with how things turned out during the first match with Golovkin. “I saw myself winning by two points.” While admitting that Kazakh warrior Golovkin was a tough opponent (“It was a fight I had to work hard for.”) Canelo acknowledged that he could have performed better in the ring. “I learned a lot,” he said of the experience. “I made him miss. There were a lot of openings I didn’t take advantage of. Things we’re going to work on in the gym. We’re going to take advantage of the those openings (in the rematch).

Canelo was particularly rankled by criticism that he “ran” from Golovkin during their first match instead of standing and trading with the knockout artist. “I did what I had to do,” Canelo said. “I did what I planned out to do. I went in there. I outboxed him. I laid on the ropes. I made him miss. I controlled from the center of the ring.” No fighter likes the charge of being a runner, as it insinuates a lack of courage. Canelo is clearly no exception. “ Its not he same thing,” he claimed. “I’m a technical fighter that knows how to make a fighter miss, that knows how to counter punch, (rather) than just a jackass coming forward throwing punches and being hit.” Canelo continued to defend his style when faced with the criticism of Able Sanchez, Golovkin’s trainer. “I know how to box,” Canelo stated. “I know how to use other techniques. He (Sanchez) should know that if he’s the so called best trainer.”

Canelo, who first became famous as a very young man when he faced the iconic Floyd Mayweather in 2013, now feels he is a far more complete fighter than his younger self was. “ It’s totally different,” he said in response to a query regarding his respective fights with Mayweather and Golovkin. “When I fought Floyd, I think I lost to experience…today, give years later, I have a lot more experience. It was two different eras.” Canelo was also asked about Golovkin’s vaunted power, which had taken many opponents before Canelo out before the final bell. “Look,” he said of Golovkin, “he landed some good punches. I can withstand them. I didn’t really feel it. I hope it was his best punch.”

There’s no doubt that perhaps the most famous fighter in the world is confident heading into the rematch. He’s also eager to make it clear who the better fighter is out of Golovkin and himself. “Now we have an opportunity to break that tie,” he said. As for Golovkin: “I can end it before the distance and knock him out.” Canelo-Golovkin II will do down May fifth at the T-Mobile Arena in Las Vegas and will be aired live via HBO par per view.

More Headlines

Beyond The Crossroad: Canelo vs. Golovkin 2

By: Niki Ross

January is typically a bleak month for boxing cards, big match ups with the most significance always feel like years away, heaven forbid fighters should enjoy the festive period too. Thankfully, in the last week of the darkest month of the year, the Canelo vs Golovkin rematch was announced as a done deal. Surprise surprise May 5th, the revered Mexican holiday which was hijacked by business savvy broadcasting suits holds the key date with a venue still to be established. Don’t hold your breath for anything other than a Las Vegas T- Mobile Arena do over.

In the aftermath of the first fight over 20,000 people took part in a HBO post fight Twitter poll. Over 70% of those voted in favour of Golovkin having won the fight and with a compubox reading of 218- 169 punches landed in Golovkin’s favour its hard not to agree. Especially since he landed more in all but 2 rounds. It was too much for the usually cool-headed Lennox Lewis who took to twitter to voice his displeasure of what was strongly perceived as a scandal, “These scorecards were ridiculous!”, a sentiment shared by a string of other celebrities and fighters across social media. On paper, this should give Golovkin a clear opportunity to cement his status as the linear middleweight champion. Providing an opportunity to right a wrong which was born out of inexcusable incompetence from a judge who is already well known for producing controversial, inconsistent scores. But it may not be that easy. In his last three fights Golovkin has shipped some punishment. Its not often people talk about his defensive abilities which are sadly underrated but this is because he is simply too happy to walk through a punch. Amongst his many attributes his chin is something to be marvelled. He’s never tasted the canvas in over 300 amateur fights and almost 40 in the pro ranks. And because he can take a punch it seems to make him all too willing to accept one. Whether its to land his own or to demonstrate that he is made of sterner stuff than mere flesh and blood, he’s walked through some big punches with nothing but a shrug of the shoulders. Is it finally catching up with him?

After the 2013 schooling from Floyd Mayweather, Canelo Alvarez went home to lick his wounds and came back as a vastly improved fighter. Not to say he wasn’t a competent operator at elite level pre Mayweather. After spending 12 rounds in a ring being toyed with by one of the finest defensive masters in the game, he has evidently learned a lesson or five. So much so that you can see Floyd in some of his defensive and countering work. His performances from this point have been proof that he could be boxings number 1 pound for pound figure once he picked up some career defining victories. An accomplishment which was hindered by some cute matching making by his promoters at Golden Boy. After letting him off the leash, albeit tentatively and after relinquishing the WBC title to Golovkin, he has come through the first test by the skin of his teeth. He failed to cope with Golovkin’s pressure which is nothing to be ashamed of, nobody has. He was tagged by jabs all night long and seemed happy to let Golovkin steal the door mat from under his feet. He went backwards an awful lot and didn’t throw enough punches in the process. But he survived. He survived one or two big shots but he made Golovkin think twice about throwing any heavy artillery more often than not. The stand out was that he made Golovkin, one of the most accurate punchers in the sport, miss wide of the mark on numerous occasions. And when he did, he often slashed him with razor sharp responses.

The rematch is hotly anticipated as another “fight of the year” candidate and it may be so, but do not expect the same script to play out. Canelo has proven adept at adapting and improving after fights so his dance with Golovkin the first time round should yield some marked improvements. Golovkin, for all his dominance in the first fight struggled to make many of his power punches count, possibly a combination of the wear and tear showing on the old veteran and Canelo’s incredibly elusive defence. The defining point of any of his fights is Golovkins heartbreaking jab. He rammed it in the face of Canelo just like he did to the face of Danny Jacobs 6 months prior. Its fair to say he has the most effective jab in the sport right now. Golovkin has always been synonymous with mythical Thor like power, however in his last two fights it has failed to have its usual impact. Yes, Danny Jacobs was dropped in the 4th. But he got up. And that fear we’ve seen in other fighters failed to materialise. In fact Jacobs seemed happy to trade at times taking confidence that his power was forcing Golovkin backwards. Noticeably, during the fight with Canelo, Golovkin had his man on the ropes and where we used to see uppercuts and left hooks to the body, he was reluctant to pull the trigger, reduced to tapping at the guard and waiting for openings, openings that he used to blast open himself. He was hesitant, he seemed to respect Canelo’s power and efficient countering. On the flip side, Canelo respected Golovkins power, but he didn’t seem scared by it. So what next?

The rematch is the most likely contest to produce Golovkins first loss. Whether you bought into him or not his fights over the last 6 years have been unadulterated entertainment but now it seems that his mentality has shifted. He’s no longer as free flowing with his hands, granted, the level of his opposition has increased significantly but this is what elite prize fighting is about. Showing the world what you can do against the man everyone thinks might have your number. By the time the fight takes place he will be 36 years old, he has many miles on the clock. He takes into this fight the chin of a superhero, the stamina of a marathon runner and a unique ability to place relentless pressure on his opponent for every second of every round, spearheaded with boxings best jab. But his aggression has waned, replaced by caution and so by default has his power or his ability to wield it. Canelo Alvarez will be 27, he is at the peak of his physical powers and is naturally blessed with blazing hand speed and reflexes. He is possibly the best counter puncher in the world and his punches have some fizz in them. He’s gone the distance already with his opponent and never before has someone had a second chance to dethrone the man who 12 months ago seemed an immortal force of violence. Canelo has shown that he learns very well from his fights, the first fight was a crossroads which unfortunately produced a bad result. We’re beyond the crossroads now and down this path we should see Canelo making the right adjustments and fighting with more belief. The belief that he has what it takes to become the undisputed middleweight champion of the world.

More Columns

The Rematch is On! Canelo Alvarez and Gennady Golovkin to Battle on Cinco De Mayo

A sequel to the most anticipated boxing event in years will arrive on Cinco De Mayo as Lineal and Ring Magazine Middleweight World Champion Canelo Alvarez (49-1-2, 34 KOs) and WBC/WBA/IBF/IBO Middleweight World Champion Gennady “GGG” Golovkin (37-0-1, 33 KOs) will clash in a historic and highly anticipated 12-round rematch Saturday, May 5. The event will be produced and distributed live by HBO Pay-Per-View beginning at 8:00 p.m. ET/5:00 p.m. PT.

Details regarding venue and tickets will be announced shortly.

In September of 2017, Canelo and GGG met in a battle of the world’s two top middleweights, battling toe-to-toe over 12 rounds of high drama that ended in a split draw. The fight drew a record crowd for an indoor boxing event in Las Vegas, selling out the T-Mobile Arena in less than two weeks and bringing legions of fans from Mexico to Kazakhstan and everywhere in between.

Alvarez, the 27-year-old native of Guadalajara, Jalisco, Mexico, is the veritable face of boxing. After capturing two world titles and the lineal championship in the super welterweight division, Alvarez moved up to middleweight to capture the WBC, Lineal and Ring Magazine World Titles with a Nov. 2015 victory against Miguel Cotto. Alvarez has maintained his status as the lineal champion ever since, and in a historic Sept. 16 showdown last year, Alvarez fought to a 12-round split draw against Golovkin. Alvarez is eager to erase all doubts regarding his status as the best middleweight in the world on May 5.

“I’m delighted to once again participate in one of the most important boxing events in history,” said Canelo Alvarez. “This second fight is for the benefit and pleasure of all fans who desire to see the best fight the best. This time, [Gennady] Golovkin won’t have any excuses regarding the judges because I’m coming to knock him out.”

Golovkin, the 35-year-old wrecking ball of Karaganda, Kazakhstan, was a dominant amateur standout and Olympic Silver Medalist before turning professional in 2006. Since then, Golovkin has been on an historic trajectory, knocking out one opponent after another to unify the WBC, WBA, IBF and IBO World Middleweight Titles. During this run, Golovkin maintained an unblemished record that included a 23-fight knockout streak, which ended with a unanimous decision victory against Danny Jacobs in March 2017. In September of the same year, Golovkin went the distance in a historic split draw against Alvarez, which has merited a much-desired rematch in the eyes of boxing fans.

“I am ready to battle Canelo again and am happy he took this fight again,” said Gennady “GGG” Golovkin. “This is the fight the world wants. This is the fight boxing deserves. I didn’t agree with some of the judges’ decisions in the first fight. This time there will be no doubt. I am leaving the ring as THE middleweight champion of the world.”

“Canelo vs. Golovkin 2 will be boxing’s biggest and best event of 2018 as these two elite fighters once again go head-to-head to determine who is the best middleweight in the world,” said Oscar De La Hoya, Chairman and CEO of Golden Boy Promotions. “I expect we will see even more fireworks in the rematch as both fighters know there more is at stake now than before.”

“This is the fight boxing fans have been waiting for since the controversial outcome of last September, and the ONLY fight Gennady has wanted since that decision,” said Tom Loeffler, Promoter of Gennady “GGG” Golovkin. “Gennady is ready for this historic record-tying 20th title defense where he will demonstrate his superiority over Canelo. Gennady is on a mission to prove he is still the best middleweight in the world today and one of the best fighters of his era.”

“It’s a special moment for the sport when two of boxing’s most accomplished competitors-both in their prime- agree to meet again in the ring to settle who is the man in the middleweight division,” said Peter Nelson, Executive Vice President, HBO Sports. “Canelo vs. GGG 2 is the boxing event of the first half of 2018 and we are pleased to present it live on HBO Pay-Per-View.”

Canelo vs. Golovkin 2 is a 12-round fight for the middleweight championship of the world presented by Golden Boy Promotions and GGG Promotions. The event is sponsored by Tecate,”THE OFFICIAL BEER OF BOXING,” Hennessy, “Never Stop, Never Settle,” Fred Loyal Insurance, Tsesnabank and Capital Holdings. The event will take place Saturday, May 5 and will be produced and distributed live by HBO Pay-Per-View beginning at 8:00 p.m. ET/5:00 p.m. PT.

More Headlines

Oscar De La Hoya Discusses Miguel Cotto’s Last Fight & Canelo vs. GGG 2

by B.A. Cass

In September, Miguel Cotto (41-5, 33 KOs) announced that he wanted to face the winner of the long overdue showdown between Gennady Golovkin (37-0-1, 33 KOs) and Canelo Alvarez (49-1-1, 34 KOs). But that won’t be happening now that Golovkin vs. Alvarez ended in a controversial draw. According to Oscar De La Hoya, negotiations for the rematch between Canelo and Golovkin will begin in the first part of next year. “It seems like both fighters want to fight each other,” De La Hoya said today. “And that’s a fight that I would be pushing for. Both fighters feel like they still have something to prove, which will make it an exciting fight.”

“A lot of people underestimate Canelo’s speed and his ability to move from punches and block punches,” De La Hoya said. “Yes, there’s a lot of little things that Canelo can work on, but that comes from experience obviously.” It’s hard to imagine Canelo will gain much experience before he faces Golovkin again, given the fact that Golden Boy Promotions is eying a direct rematch. “We’re definitely going to block off Cinco de Mayo and September for Canelo,” De La Hoya said. “He’s given me my marching orders to get the best possible venue, the best possible date.”

Cotto isn’t disappointed that he won’t get a chance face Golovkin or avenge his earlier loss to Canelo. “He understands that it was a draw. He understands that both fighters possibly want to fight each other. Miguel Cotto is set on his retirement fight. He’s set on fighting on December 2nd. He’s not going to wait for anybody.”

Cotto’s opponent will be Sadam Ali (25-1, 14 KOs). According to De La Hoya, Ali is the only fighter who stepped up to the challenge. “We offered this fight to many fighters,” De La Hoya said. “Fighters do not understand what an opportunity against Miguel Cotto means to their careers.”

Several fighters, most notably Errol Spence, have turned down the fight with Cotto because they did not want to sign a long-term contract with Golden Boy Promotions.

“Look,” De La Hoya said. “I believe in Errol Spence. I believe in Mikey Garcia. I believe in Danny Garcia. Or even Keith Thurman.” But he questions their choice not sign with a top promoter.

“You look at every legend that’s out there, like Miguel Cotto, like Mayweather, like Pacquiao, like myself, like Tyson, like anybody,” De La Hoya said. “You need a promoter. You need a promoter to guide your career, to have a plan for you—a long-term plan, a short-term plan. You know, you see Errol Spence, guys like Danny Garcia. I don’t even know when the last time Danny Garcia fought, and I love watching Danny Garcia fight. . . . Mikey Garcia, he beats Broner. So what? Now he’s fighting a guy who is promoted by Broner. A promoter tries to help make you great. That’s exactly what’s happening here. . . . It’s not for the money; it’s for the opportunity because imagine if [Ali] beats Miguel Cotto. . . .”

Follow B.A. Cass on Twitter @WiththePunch

More Headlines

Does Saul “Canelo” Alvarez Deserve a Rematch with GGG Golovkin?

By: Ken Hissner

This writer’s favorite boxer today is none other than Gennady “GGG” Golovkin who holds the WBA, WBC, IBF and IBO titles in the middleweight division. He just came off of a disputed draw with former super welterweight champion Saul “Canelo” Alvarez and there is talk of a Golovkin-Alvarez rematch.

Golovkin had his toughest match as champion in March defeating a questionable overweight Danny Jacobs. If Alvarez deserves a rematch with Golovkin than what does Jacobs deserve? Too many writers and fans have been critical of Golovkin who comes from Kazakhstan and lives in L.A.

Golovkin was a Silver Medalist in the 2004 Olympics. In his eighteenth fight in August of 2010 he stops Milton Nunez, 21-1-1 for the interim WBA middleweight title. In his next fight in December 2010 he stops Nilson Julio Tapia, 14-2-1 for the vacant WBA title. Tapia had defeated Jorge Sebastian Heiland, 16-1, defending his WBA Fedelatin title to earn this fight. Golovkin made 13 title defenses of the WBA title and added the interim WBC title stopping Marco Antonio Rubio, 59-6-1, in October of 2014. When he met David Lemieux, 34-1 who in his previous fight won the vacant IBF title defeating Hassan Ndam Njkam, 31-1, who is now the WBA No. 1 contender, he had his second belt.

Alvarez in March of 2011 wins the WBC Super welterweight title and defends it 5 times and in his next defense he wins the WBA title in April of 2013 defeating Austin Trout, 26-0. In his next fight in September he loses a lopsided decision on this writer’s scorecard though two judges and one that needed glasses had it a draw for a majority win.

In November of 2015 he defeated Miguel Cotto for the WBC middleweight title though only weighing 155 lbs. Golovkin by then had the interim WBC title. Alvarez didn’t want to meet Golovkin at that time so he gives up the title. In September of 2016 he wins the WBO super welterweight title stopping Liam Smith, 23-0-1. At that time the Alvarez camp claimed they wanted to fight Golovkin. Meanwhile that same month Golovkin stops IBF welterweight champion Kell Brook, 36-0, in the UK.

In March WBA World middleweight champion Danny Jacobs, 32-1, gives Golovkin a run for his money losing a close decision. At the day before the fight weigh-in both boxers make 160. The day of the fight weigh-in Golovkin adds 10 lbs. moving up to 170. Jacobs refuses to get re-weighed so he must have been at least 180? Jacobs fought the entire fight to the surprise of this writer southpaw. This writer had it 7-5 in rounds for Golovkin. Suddenly WBO champion Billy Joe Saunders, 24-0, decides he wants to fight Golovkin. Was it because as a southpaw he felt Jacobs did well so why not me?

In his next fight Alvarez finally goes in over 155 at 165 and defeats Julio Cesar Chavez, Jr., 50-2-1, in May of 2017, over 12 rounds. It was not an impressive performance on neither boxer’s part. Instead of Golovkin going for all the titles against Saunders he decides to go for the big cash cow in Alvarez in September. On the same day in the UK Saunders decisions Willie Monroe, Jr., 21-2, who Golovkin had stopped over 2 years previously.

The fight that Oscar de La Hoya’s Golden Boy Promotions predicted a war from the opening round didn’t quite turn out that way. It seems when you feel the power of Golovkin opponents seem to go to “plan B”. In the case of Alvarez he decided to “run” and fight when he was forced to. If Golovkin would have fought the way Alvarez did they would have called him a “coward!” This writer had it 8-4 in rounds for Golovkin. As the scores were being announced giving Golovkin the well-deserved win from the first judge comes a 118-110 from a judge whose scorecard this writer would call at best “questionable!” Then the final judge’s score was a draw.

Was it another black eye for boxing?

Now Tom Loeffler who promotes Golovkin may have second thoughts of a return match being held again in Nevada. I wonder why? Are you kidding? This writer’s advice to the Golovkin team would be to have Golovkin go for the final belt of Saunders while Alvarez can fight the winner of Jacobs and Luis Arias, 18-0, bout in November. Jacobs is currently ranked No. 2 by the WBC, and No. 5 by the WBO, WBA and IBF. While Arias is ranked No. 9 by the WBC, No. 6 by the IBF, No. 12 by the WBO and No. 14 by the WBA. In the amateurs he split with Philadelphia’s No. 1 WBO super middleweight Jesse Hart.

Did the Golovkin-Alvarez fight live up to the hype? Not in this writer’s opinion.

It takes “two to tango” and Alvarez wasn’t interested in obliging the harder hitting Golovkin. Where will the Golovkin-Alvarez II bout be held? Could it possibly at the Barclay Center in Brooklyn, NY? Let’s hope if they do fight again next it will not be in a state that allows a 49-0 former world champion fight a rank amateur MMA fighter who they should have never considered an official bout.

More Columns

Golovkin Reportedly Uneasy About Returning To Vegas For Canelo Rematch

By: Sean Crose

Gennady Golovkin is said to be a bit uneasy about returning to Las Vegas to fight Canelo Alvarez in a rematch of their September 16th throwdown. Golovkin promoter Tom Loeffler recently spoke with MMA Junkie and claimed “there are some things we’d want to address if the fight goes back to Vegas.” One of those things, presumably, is some of the judging that goes down in Las Vegas’ fights. Judge Adalaide Byrd gave boxing yet another black eye when she ruled in favor of Canelo over Golovkin by a score of 118-110 after their much hyped – and exciting – superbout several weeks ago.

While there was little doubt the battle between the two middleweights was extremely close and perhaps even difficult to score, few, if any, felt like either fighter deserved to win by so wide a margin as the one given by Byrd. The whole thing proved to be a tough pill for many fans to swallow, one made even tougher by boxing’s history of unfair judging. With a rematch between Golovkin and Canelo appearing inevitable, some are openly stating that it will be hard for Golovkin to ever get a fair ruling in Las Vegas, a town with a reputation for playing favorites.

The Nevada State Athletic Commission swears by its own honor of course, but analysts, fans, and it seems Golovkin himself are rightfully suspicious. Speaking of the judging that night, Loeffler stated that “it’s just unfortunate that people are talking about the scoring instead of the fight itself.” Known as an even keeled sort, the soft spoken Loeffler’s statements speak volumes. Although the man didn’t outright condemn the city of Vegas for the actions of one judge, he made it clear that his camp has legitimate concerns heading into a rematch with the extremely popular Canelo.

“We won’t rule out Vegas,” the promoter admitted, “but I know there was some hesitation from the GGG side.” Speaking of his fighter, Loeffler claimed “he’s never had that issue when he’s fought in California or New York or even in London,” a clear shot to the way business, at least the boxing business, is done in Vegas. Needless to say, the judging of the Canelo-Golovkin fight added to several months of criticism for the Nevada State Athletic Commission, one which has seen the body accused of putting money before fighter safety in its embrace of last summer’s Mayweather-McGregor novelty bout. Complaints over ethics and basic fairness, however, have yet to keep the community known as Sin City from hosting the biggest fights in the world

More Headlines

Canelo-GGG Reportedly Does Over A Million Pay Per View Buys

By: Sean Crose


Since the publishing of this article Golden Boy Promotions released the following statement:

While everyone at Golden Boy Promotions and GGG Promotions appreciate the media’s recognition that the fight between Canelo Alvarez and Gennady Golovkin was an enormous success, the figure that is being cited by some news outlets is simply inaccurate.

Not only are satellite operators and cable companies still in the process of compiling data, that number does not include online PPV sales through RingTV.com, Sony Play Station, and Sling TV which far exceeded any previous fight featuring Canelo or Golovkin. The bottom line is that we expect the final numbers to be well north of current reports, and we will make a decision on reporting those numbers when we know they are accurate.

The Los Angeles Times is reporting that this month’s middleweight extravaganza between Canelo Alvarez and Gennady Golovkin brought in 1.3 million pay per view buys. That’s a very impressive sum for any pay per view event, though some may be disappointed that the fight, which went down on September 16th at the T-Mobile Arena in Las Vegas, didn’t perform even more strongly on the pay per view front. Any number over a million when it comes to pay per view sales is indicative of a clear success, however. This is particularly true in the case of Canelo and the fighter known as GGG.

Photo Credit: USA Today

To begin with, neither individual speaks English well. That’s a serious PR issue for any boxer looking to crack through towards mainstream success in the United States, where English is the dominant language. The fact that Mexico’s Alvarez and Kazakhstan’s Golovkin managed to draw in as many viewers as they did speaks volumes to both their in-the-ring skill sets and their likable personalities. It can be fairly stated that each fighter is a man of few words. Yet Canelo, and particularly Golovkin, have emerged as pleasant on-air personalities once the fists stop flying. Rather than engaging in outrageous pre-fight theatrics, the two middleweights came across as mature professionals in the leadup to their bout. Call it the anti-MayMac affect.

Speaking of what was clearly the pop culture event of 2017, last month’s Mayweather-McGregor battle may have also had an impact on the pay per view performance of Canelo-GGG. Lots of money – LOTS of money – was coughed up for fans to watch Floyd and Conor throw down in what was essentially a one sided but entertaining affair. That bout, which reportedly came within a hair of breaking the all time pay per view record (set by Mayweather’s 2015 battle with Manny Pacquiao) had the potential to either draw attention to or take attention away from the Canelo-Golovkin battle. Yet it remains to be seen what kind of impact, if any, the August 26th blockbuster had on the September 16th card.

One thing most analysts and fans agree on, however, is the argument that Canelo and Golovkin put on a highly entertaining affair that, unlike Mayweather-McGregor, didn’t skimp on showcasing high level ring techniques. The match, which was declared a draw, instantly begged for a sequel, one which is apparently already in the works. That inevitable pay per view card should draw in quite a good number, itself. At the moment, it appears either May or September will be the date for Canelo-Golovkin II. Both months have major Mexican holidays and are the months Canelo traditionally likes to fight during.

More Headlines