Business of Boxing: There Could Be Some “Broccoli” on the Table For Pacquiao

228

By Charles Jay

On the endorsement carousel, one of the next stops, and a rather unusual one, for Manny Pacquiao is a deal with a company called State Street Produce, which is not nearly as iconic or as successful as Hewlett-Packard but is using the Pacquiao brand to establish a brand of its own. State Street has primarily been a business-to-business supplier, moving product, imported largely from Mexico, to restaurants.

The people from State Street regularly with lettuce, cucumbers, green onions, bell peppers, carrots and other vegetables, but now they are about to throw a lot of broccoli, if you know what I mean, at Pacquiao, and they hope they don’t get cauliflower ears from it.

The company, headed by Ted Ludeman, reports an increase of 300% in sales over the last two years, according to its website, and that is, for the most part, attributed to its move from Santa Barbara, California to San Antonio. Now they are looking to make a head-long charge into the retail side of things, and they are planning to use the biggest attraction in boxing to get it done.

The retail line that State Street will launch is called “Pacquiao Produce,” and it will make very liberal use of the fighter’s image in its packaging, as well as the trucks it uses to transport its products. Certainly one of the engines that drives this deal is that the PacMan will be the face of the company, but in a sense, it goes much farther, in that, for all intents and purposes, as far as retail outlets are concerned, he IS the company.

The base compensation associated with Pacquiao’s deal is not chicken feed, though modest compared to his HP deal; he is to be paid about a million dollars over a three-year period. But there is a bigger back end here. And that is part of a growing trend among celebrities in taking the extra step in terms of endorsements. The traditional way of doing business was for an athlete or other celebrity to take the money, do the ad, and be done with it.

Now, select celebs are becoming much more entrepreneurial about the venture. George Foreman has been a glowing example of this from the world of boxing, and LeBron James’ management team has made this a normal practice. They basically trade a little on the front end for increased royalties and equity, and they are, in a way, gambling on themselves as a principal driver of retail sales, in the hope that the payoff is bigger – much bigger.

As a company, State Street is rolling the dice as well. This does not appear to be the kind of company that would reel in a top-name celebrity as a de facto partner. According to information available at the website Manta.com, this outfit, which is about twelve years old and not well-known outside of Texas, pulls in revenue of a million dollars at best, with a small office staff. While they will put Pacquiao’s picture on all of their retail packages, the big product they plan to promote is an energy drink.

There’s a very crowded market out there, and for good reason. Energy drinks are the fastest growing segment of the beverage industry, and they are expected to grow to around $19.7 billion worth of sales by the year 2013. There is a dominant player: Red Bull, which has over 42% of the market in the United States, and 40% worldwide (Monster is far behind in the U.S.).

Red Bull’s sports marketing “spend” amounts to ten figures by now, and that kind of money is going to be impossible for a company like State Street to overcome, but there is room for others in the space. Pacquiao’s drink may actually have an edge over some of those competitors, because of the worldwide exposure and free advertising he can snag in association with his high-profile fights. And his own strong personal brand is something that will resonate with many customers.

We also wouldn’t be the least bit surprised if State Street, under the label “Pacquiao Produce,” has their eye on some action outside U.S. borders. The market for so-called “functional drinks” (which includes energy drinks, sports drinks and nutraceutical drinks) in the Asia-Pacific area was $17.4 billion last year, and some estimates have it growing to $23.4 billion by 2015.

Pacquiao may not be able to hit a grand slam home run with this one, but he can certainly hit a triple. And that will be good enough to put a considerable amount of that “broccoli” in his wallet.

228 Comments

  2. EmersonEntic
    10/29/2024,

    buying prescription drugs in mexico [url=https://mexicanpharm1st.com/#]buying from online mexican pharmacy[/url] mexico drug stores pharmacies

  4. HarryPogma
    10/30/2024,

    pin up zerkalo [url=http://pinupzerkalo.fun/#]пин ап вход[/url] пин ап вход

  5. HarryPogma
    10/30/2024,

    pinco [url=https://pinupzerkalo.fun/#]pinco[/url] Пин Ап Казино Официальный Сайт в России

  7. HarryPogma
    11/01/2024,

    бонусы пин ап [url=https://pinupzerkalo.fun/#]бонусы пин ап[/url] пин ап

  14. Brandonedush
    11/05/2024,

    п»їbest mexican online pharmacies: mexican pharm 24 – buying from online mexican pharmacy

  16. Brandonedush
    11/07/2024,

    reputable mexican pharmacies online: mexican drugs – mexico drug stores pharmacies

  20. Larryeroro
    11/09/2024,

    Canl? Casino Siteleri [url=https://casinositeleri.win/#]Casino Siteleri[/url] Canl? Casino Siteleri

  25. Larryeroro
    11/10/2024,

    guvenilir casino siteleri [url=http://casinositeleri.win/#]casino siteleri win[/url] Casino Siteleri

  36. Curtispam
    11/14/2024,

    buy rybelsus canada [url=http://rybpharm.com/#]rybpharm[/url] semaglutide

  41. Glennson
    11/15/2024,

    ed doctor [url=http://canadiandrugsgate.com/#]canadian drugs gate[/url] natural ed pills

  45. Glennson
    11/16/2024,

    medicine in mexico pharmacies [url=http://mexicanpharmgate.com/#]Mexican Pharm Gate[/url] pharmacies in mexico that ship to usa

  48. Glennson
    11/16/2024,

    indian pharmacies safe [url=http://indianpharmacyeasy.com/#]Indian pharmacy international shipping[/url] reputable indian online pharmacy

  53. Glennson
    11/17/2024,

    purple pharmacy mexico price list [url=https://mexicanpharmgate.com/#]Mexican Pharm Gate[/url] buying prescription drugs in mexico

  56. Bradleyboack
    11/18/2024,

    purchase amoxicillin online [url=https://amoxilcompharm.com/#]Amoxicillin for sale[/url] amoxicillin online without prescription

  57. StevenDuamb
    11/18/2024,

    cost generic clomid pills: buy clomid – where to buy generic clomid now

  58. Bradleyboack
    11/18/2024,

    amoxicillin 500mg pill [url=https://amoxilcompharm.com/#]amoxil[/url] order amoxicillin no prescription

  59. Bradleyboack
    11/19/2024,

    buying clomid pills [url=https://clomidrexpharm.com/#]clomid purchase online rex pharm[/url] where to buy generic clomid tablets

  73. CurtisReard
    11/26/2024,

    пин ап казино официальный сайт: pinup kazi – пин ап казино официальный сайт

  77. Henrynaw
    11/27/2024,

    пин ап зеркало [url=https://pinup-kazi.ru/#]pinup[/url] pinup

  78. Thomasvot
    11/28/2024,

    india online pharmacy [url=https://indianpharmstar.com/#]indian pharm star[/url] buy prescription drugs from india

  85. Thomasvot
    11/30/2024,

    ed dysfunction treatment [url=http://canadianpharm1st.com/#]canadianpharm1st.com[/url] natural treatments for ed

  94. Frankrob
    12/01/2024,

    Amoxil Pharm Store: AmoxilPharm – can you buy amoxicillin over the counter canada

  102. JaimeDubop
    12/04/2024,

    can you buy zithromax online [url=http://azithromycinus.com/#]zithromax online[/url] buy generic zithromax no prescription

  105. JaimeDubop
    12/06/2024,

    can i order generic clomid without insurance [url=http://clomid.store/#]can i buy generic clomid without insurance[/url] can i get clomid price

  112. CoreyKam
    12/09/2024,

    best online ed pills [url=https://edpills.men/#]online ed pharmacy[/url] top rated ed pills

  119. Jamesjulge
    12/10/2024,

    Cenforce 150 mg online: cenforce – Purchase Cenforce Online

  121. RobertErymn
    12/11/2024,

    пин ап казино зеркало [url=http://pinup2025.com/#]pinup 2025[/url] пин ап казино зеркало

  122. RobertErymn
    12/11/2024,

    en kazancl? slot oyunlar? [url=https://slottr.top/#]en cok kazand?ran slot oyunlar?[/url] en kazancl? slot oyunlar?

  124. RobertErymn
    12/11/2024,

    пин ап казино официальный сайт [url=https://pinup2025.com/#]пин ап казино[/url] pinup 2025

  127. RobertErymn
    12/12/2024,

    пин ап вход [url=https://pinup2025.com/#]пин ап вход[/url] pinup 2025

  128. Josephactig
    12/12/2024,

    пинап казино: pinup 2025 – пин ап казино

  129. RobertErymn
    12/12/2024,

    пин ап зеркало [url=https://pinup2025.com/#]пинап казино[/url] pinup2025.com

  131. TravisSox
    12/13/2024,

    en kazancl? slot oyunlar?: slot oyunlar? – az parayla cok kazandiran slot oyunlar?

  132. RobertErymn
    12/13/2024,

    пин ап казино официальный сайт [url=http://pinup2025.com/#]пинап казино[/url] пин ап

  135. RobertErymn
    12/14/2024,

    deneme veren siteler [url=https://casinositeleri2025.pro/#]casino gГјncel giriЕџ[/url] bilinmeyen bahis siteleri

  136. RobertErymn
    12/14/2024,

    pinup 2025 [url=http://pinup2025.com/#]пин ап[/url] пин ап

  138. RobertErymn
    12/14/2024,

    casinombet [url=http://casinositeleri2025.pro/#]casino malta[/url] tГјrkiye bahis siteleri

  139. Matthewdit
    12/15/2024,

    indian pharmacy online [url=https://indiapharmi.com/#]Indian online pharmacy ship to USA[/url] top 10 online pharmacy in india

  140. Matthewdit
    12/15/2024,

    indian pharmacy paypal [url=http://indiapharmi.com/#]India online pharmacy international shipping[/url] indian pharmacies safe

  141. Matthewdit
    12/16/2024,

    mexican rx online [url=http://mexicanpharmi.com/#]Online Mexican pharmacy[/url] mexican drugstore online

  143. Matthewdit
    12/16/2024,

    buying from online mexican pharmacy [url=https://mexicanpharmi.com/#]mexican pharmacy[/url] buying prescription drugs in mexico

  144. Matthewdit
    12/17/2024,

    cheapest online pharmacy india [url=https://indiapharmi.com/#]India pharmacy delivery[/url] mail order pharmacy india

  146. Matthewdit
    12/17/2024,

    otc ed pills [url=https://canadianpharmi.com/#]canadianpharmi[/url] buy medications online

  147. Matthewdit
    12/17/2024,

    medication from mexico pharmacy [url=http://mexicanpharmi.com/#]mexican pharmacy[/url] mexican drugstore online

  148. Kennethbut
    12/18/2024,

    get cheap clomid without dr prescription [url=http://clomidonpharm.com/#]how to get clomid no prescription[/url] can you get cheap clomid price

  149. Kennethbut
    12/18/2024,

    get generic clomid pills [url=http://clomidonpharm.com/#]clomidonpharm[/url] where to buy cheap clomid online

  150. Kennethbut
    12/19/2024,

    prednisone 20mg price in india [url=https://prednibest.com/#]prednisone cost us[/url] buy prednisone online no prescription

  151. Kennethbut
    12/19/2024,

    buy cipro [url=http://cipharmdelivery.com/#]ci pharm delivery[/url] purchase cipro

  153. Kennethbut
    12/19/2024,

    can i order cheap clomid prices [url=https://clomidonpharm.com/#]where to buy generic clomid prices[/url] cost of clomid online

  155. Kennethbut
    12/20/2024,

    purchase amoxicillin online [url=https://amoxstar.com/#]Amox Star[/url] buy amoxicillin online no prescription

  156. Kennethbut
    12/20/2024,

    buy clomid [url=http://clomidonpharm.com/#]where to buy clomid prices[/url] can you buy clomid without insurance

  157. Kennethbut
    12/21/2024,

    where to buy prednisone without prescription [url=http://prednibest.com/#]PredniBest[/url] prednisone 10 mg canada

  158. Kennethbut
    12/21/2024,

    buy amoxicillin 500mg online [url=http://amoxstar.com/#]AmoxStar[/url] where to buy amoxicillin

  160. Kennethbut
    12/22/2024,

    prednisone 20 mg tablets [url=https://prednibest.com/#]ordering prednisone[/url] prednisone uk

  161. Kennethbut
    12/23/2024,

    buy cipro cheap [url=https://cipharmdelivery.com/#]ciprofloxacin 500mg buy online[/url] cipro

  163. Telegram中文版
    12/25/2024,

    … [Trackback]

    […] Here you can find 20185 more Info to that Topic: boxinginsider.com/columns/business-of-boxing-there-could-be-some-broccoli-on-the-table-for-pacquiao/ […]

  165. DarrenBix
    12/28/2024,

    пин ап зеркало [url=https://gramster.ru/#]Gramster[/url] пин ап

  169. DarrenBix
    12/29/2024,

    пин ап зеркало [url=https://gramster.ru/#]gramster[/url] пин ап казино

  171. DarrenBix
    12/29/2024,

    пин ап зеркало [url=http://gramster.ru/#]gramster[/url] pinup 2025

  174. Robertdualt
    12/31/2024,

    пинап казино: gramster – пин ап казино официальный сайт

  176. DarrenBix
    12/31/2024,

    gramster.ru [url=http://gramster.ru/#]Gramster[/url] pinup 2025

  179. DarrenBix
    01/01/2025,

    pinup 2025 [url=https://gramster.ru/#]Gramster[/url] пин ап казино

  194. DonaldEnelo
    01/07/2025,

    Tadalafil Tablet [url=http://maxpillsformen.com/#]Max Pills For Men[/url] Generic Cialis without a doctor prescription

  195. DonaldEnelo
    01/07/2025,

    Tadalafil price [url=https://maxpillsformen.com/#]MaxPillsForMen.com[/url] Cialis 20mg price

  196. DonaldEnelo
    01/08/2025,

    Cheap generic Viagra online [url=https://fastpillsformen.com/#]Cheap Viagra 100mg[/url] Sildenafil Citrate Tablets 100mg

  197. DonaldEnelo
    01/09/2025,

    Cheap Cialis [url=http://maxpillsformen.com/#]MaxPillsForMen[/url] Cialis without a doctor prescription

  198. DonaldEnelo
    01/09/2025,

    cialis for sale [url=https://maxpillsformen.com/#]Max Pills For Men[/url] Tadalafil price

  200. DonaldEnelo
    01/09/2025,

    online ed drugs [url=https://fastpillseasy.com/#]ed meds cheap[/url] erectile dysfunction medication online

  203. DonaldEnelo
    01/10/2025,

    Buy Viagra online cheap [url=http://fastpillsformen.com/#]FastPillsForMen[/url] Buy Viagra online cheap

  207. DonaldEnelo
    01/11/2025,

    cialis for sale [url=http://maxpillsformen.com/#]Max Pills For Men[/url] buy cialis pill

  208. DonaldEnelo
    01/11/2025,

    online ed drugs [url=https://fastpillseasy.com/#]cheap cialis[/url] cheap ed meds online

  210. DonaldEnelo
    01/12/2025,

    п»їcialis generic [url=https://maxpillsformen.com/#]buy cialis online[/url] Cialis 20mg price in USA

  212. DonaldEnelo
    01/12/2025,

    Cialis over the counter [url=http://maxpillsformen.com/#]MaxPillsForMen.com[/url] Cialis 20mg price in USA

  214. Bradleydiela
    01/13/2025,

    sweet bonanza [url=http://sweetbonanza25.com/#]sweet bonanza guncel[/url] sweet bonanza oyna

  215. Bradleydiela
    01/14/2025,

    Casino Siteleri [url=https://casinositeleri25.com/#]Canl? Casino Siteleri[/url] casino bahis siteleri

  216. Bradleydiela
    01/15/2025,

    guvenilir casino siteleri [url=http://casinositeleri25.com/#]en guvenilir casino siteleri[/url] en guvenilir casino siteleri

  218. Bradleydiela
    01/15/2025,

    yat?r?ms?z deneme bonusu veren siteler [url=http://denemebonusuverensiteler25.com/#]deneme bonusu veren siteler[/url] deneme bonusu veren yeni siteler

  220. Bradleydiela
    01/15/2025,

    sweet bonanza [url=https://sweetbonanza25.com/#]sweet bonanza[/url] sweet bonanza oyna

  221. Bradleydiela
    01/16/2025,

    guvenilir casino siteleri [url=http://casinositeleri25.com/#]Casino Siteleri[/url] Canl? Casino Siteleri

  222. Bradleydiela
    01/16/2025,

    sweet bonanza demo oyna [url=http://sweetbonanza25.com/#]sweet bonanza guncel[/url] sweet bonanza guncel

  224. Bradleydiela
    01/17/2025,

    Casino Siteleri [url=http://casinositeleri25.com/#]canl? casino siteleri[/url] guvenilir casino siteleri

  226. Bradleydiela
    01/17/2025,

    en kazancl? slot oyunlar? [url=http://slotsiteleri25.com/#]slot casino siteleri[/url] en cok kazand?ran slot oyunlar?

  228. Elder Law Attorneys
    03/25/2025,

    Looking for expert guidance on protecting assets while qualifying for Medicaid? As experienced elder law attorneys near me, our team at Ohio Medicaid Lawyers provides specialized legal assistance with Medicaid planning, estate planning, and asset protection strategies. We help seniors understand medicaid eligibility income charts and navigate the complex 5-year lookback period. Visit our website for comprehensive information about Ohio medicaid income limits 2024 and schedule a consultation with a trusted elder care attorney who can safeguard your future.

Leave a Reply

Your email address will not be published. Required fields are marked *