ATLANTIC CITY, NJ (May 20, 2009) – An entirely new concept in casino entertainment will be unveiled here next month when SMOKIN’ JOE FRAZIER’S SPORTZBOX brings together sports and entertainment celebrities for an interactive night of wisecracks and wiseguys as the dazzling centerpiece of SPORTZBOX WEEKEND, June 12-14, 2009 at Bally’s Atlantic City.

Smokin’ Joe Frazier, Joe Piscopo, Vincent “Big Pussy” Pastore, Gianni Russo (The Godfather), Gerry Cooney (#1 Heavyweight Contender), five-time boxing world champion Vinny “The Pazmanian Devil” Paz, original teen idol Bobby Rydell, Dan Grimaldi (The Sopranos), Bill Bergey (Philadelphia Eagles), Garo Yepremian (Miami Dolphins), Marvis Frazier,Tonya Harding, Maureen “The Million Dollar Baby” Shea, undefeated boxing champ Chika Nakamura and TV personalities Bill Boggs and Gus Johnson (CBS Sports) top a list of stars facing off in the Main Event, a game-show-in-a-boxing-ring that’s part Hollywood Squares and Family Feud with a Dean Martin Celebrity Roast swizzle. Hosts Al Bernstein (Showtime/IBN) and Dave Bontempo (ESPN) and referee comedian Jeff Pirrami will oversee the shenanigans at the “Champs and Stars Show,” Saturday, June 13 at 8 p.m. in the Main Ballroom at Bally’s Atlantic City, Park Place & the Boardwalk.

Those same stars – and more! – will kick off the weekend Friday, June 12 at 6:15 p.m., in a Red Carpet Parade along the famed Atlantic City Boardwalk and into the Red Carpet Celebrity Party at Bally’s to benefit Gilda’s Club, the national cancer care charity founded by Gene Wilder. They’ll be joined by surprise guests and celebrities from the sports and entertainment world, mixing it up with patrons over cocktails and big band music from the Carmen Dee Orchestra.

Ticket reservations for the main event ($100) and the party ($125) begin Thursday, May 21, exclusively at www.SportzBox.com.

SPORTZBOX WEEKEND will be capped by a celebrity golf tournament featuring PGA champ Allen Doyle, Sunday, June 14 at Blue Heron Pines Golf Club, just minutes from Atlantic City.

“SportzBox is not only going to rock Atlantic City, but it’s going to be a knockout across the nation,” says Tony DiSimone, CEO and Managing Partner of SportzBox LLC of Wildwood, NJ. “The casino industry has never seen anything like this. I’m thrilled to be putting together this natural one-two punch and create a dream weekend for sports and entertainment fans all over the East Coast.”

For all the latest information on JOE FRAZIER’S SPORTZBOX, go to www.SportzBox.com.

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