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David Haye to reveal new England Away football shirt in Germany

Posted on 07/01/2011

Manchester, England (1 July 2011) English WBA Boxing Champion David Haye will walk out at the Imtech Arena in Hamburg tomorrow night wearing the new England Away football shirt.

Haye will be the first person to wear the smart navy blue England Away shirt before his world heavyweight title unification bout in Germany against Ukrainian fighter Wladimir Klitschko.

As home to Hamburger SV, the Imtech Arena is no stranger to football and was one of the stadia used in the 2006 World Cup.

Haye commented: “It’s an honour to represent my country away from home and as a football fan, the opportunity to launch the England Away shirt is a huge privilege.”

“I’ve had several messages of support from the England camp, including Fabio Capello, John Terry and Rio Ferdinand, so I’m determined to put in a strong performance and bring all the world title belts back to England.”

“Like many English sportsmen and women, I’ve faced opposing fans when I’ve fought abroad before and tomorrow night being in Germany will be nothing new for me. And I know that the support back home is immense.”

Haye’s entourage will also be sporting blue by wearing light blue Umbro anthem jackets as they walk to the ring.

England’s kits are made by football tailoring brand Umbro. For more than 87 years, the Manchester-based sportswear company has produced tailored football kits which blend style and performance. In 2010, Umbro launched the last England Away kit with English rock band Kasabian during their European tour in Paris.

Trevor Cairns, Chief Marketing Officer for Umbro, commented: “David is the embodiment of courage and pride so he is the perfect representative for England abroad.

“Representing your country, at home or away, is one of the greatest honours for a sportsman. The football rivalry between England and Germany goes back years so David’s fight in Hamburg presented an ideal opportunity to launch the new England Away shirt. There’ll be many fans in Hamburg rooting for Klitschko however Haye will by flying the flag for England.”

The new 2011 England Away shirt is blue; blue is part of England’s DNA and has been used by the England team since 1930. Inspiration for the new shirt was also taken from the blue caps given to England players as well as the original British passports which were navy in colour.

The new England Away kit is constructed using modern tailoring techniques:

Lightweight and breathable, the shirt uses mesh technology to increase the air flow to the body, updating a design first introduced to the England shirt in 1970 for the Mexico World Cup

Built using full polyester on the inside to draw sweat away from the body. The cotton outer gives a smart appearance which drives confidence in the player

Featuring a raglan sleeve and darting over the top edge of the shoulder, the shirt maintains its shape whilst allowing freedom across the body

The new England Away kit is available for pre-order now and will go on sale August 10th.

It will be worn by every level of the England team from juniors to seniors including the women’s team.

Visit for more information.

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