SPIKE TV GETS INTO SHAPE WITH “GYM RESCUE”
New York, NY, June 2, 2014 – Spike TV is getting in shape for summer with “Gym Rescue” hosted by MMA legends Randy Couture and Frank Shamrock. The 3-episode series premieres Sunday, August 10 at 9:00pm ET/PT.
More and more Americans every year are joining gyms to stay in shape and live healthier and more productive lives. However, running a successful gym is fraught with economic peril as many end up closing due to grievous mismanagement.
MMA legends Randy Couture and Frank Shamrock use their years of expertise in the business of mixed martial arts to help turn struggling gyms into thriving enterprises. Couture currently owns a successful chain of gyms, Xtreme Couture MMA while Shamrock runs the acclaimed Shamrock MMA. Together this dynamic duo has the know-how and track record to help take a failing gym on the ropes and turn it into a champion.
From traditional gyms to military-style boot-camps to yoga studios, Couture and Shamrock will do whatever it takes to whip the failing gyms into shape. From re-defining the gym’s identity, to renovating the outdated workout equipment to revising their marketing strategies, no problem is too big for this team of heavyweights. The hosts will also confront the gym owners with their assessment and plan of attack. No detail will go unnoticed as they scour the facility’s procedures from top to bottom. At the end of every episode, the new gym is revealed and it’s determined if the once failing gym has become a winning success.
The series was shot on location in Florida and Colorado.
“Gym Rescue” is produced by Kinetic Content with Chris Coelen, Couture and Samuel Spira as Executive Producers.
Sharon Levy is Spike TV’s Executive Vice President, Original Series, Chris Rantamaki is Spike TV’s Senior Vice President, Original Series and Jeff Savaiano serves as the network’s Executive in Charge of Production.
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.