Connect with us

Hi, what are you looking for?


Business of Boxing: How Does the Pay-Per-View Deal Work?

by Charles Jay

Where does the money go when a fan plunks down $49.95 to see a pay-per-view fight on television? Does it go directly to the fighters? Does it go into the hands of promoters? What role do the networks play? Maybe this piece will, in a basic sort of way, shine some light on it for you.

As the apparatus of pay-per-view has matured, it has evolved into a process that customarily works like this: the promoter will make a fight between two combatants, along with an undercard to support it. He approaches the pay-per-view distributor, like HBO PPV or Showtime PPV (or the new entrant, Epix) with that fight, and the distributor makes the decision as to whether to carry it or not. If the fight gets the green light, the distributor goes to work clearing the fight with the MSO’s (multiple system operators) who control virtually the entire cable universe. These include companies like Time Warner, Cablevision, Comcast. Cox and Charter.

The cable systems are in on the deal; that’s their price tag for carrying a certain amount of weight on the local and regional level. They are going to run commercials for the event, and sometimes the promotional materials can be provided by the promoter, although often the cable people will put together their own, because they may have certain special promotions they will do in association with the event.

The standard breakdown as far as money is concerned is a 10% fee off the top for the distributor, with 45% each for the cable system and the promoter. So when you see a price tag on a fight, you know that the promoter will get about 45% of that.

Let’s say a fight is priced at $49.95, which for the sake of simplicity we are going to round up to $50. If it’s HBO PPV that is being used, HBO is not a party that is at risk as far as the fight itself is concerned but will take the 10% fee off the top ($5). The promoter and the cable companies both wind up with $22.50 per “sub” (or subscriber).

If a fight sells a million pay-per-view subscribers, HBO’s pay-per-view arm will get $5 million and the promoters will pocket $22,500,000. If that level of revenue, along with the other revenue streams (live gate or casino site fee, merchandising, international rights, etc.) did not meet what the promoter guaranteed the fighters, well, let’s just say that would be an unfortunate occurrence.

Some semantics might be in order at this time. The term “pay-per-view,” as it applies to fights that are transmitted into the home in exchange for a fee, is kind of a misnomer, as promoters have discovered. When fights go into a movie theater or another venue that gets it via closed circuit, it is much closer to the actual concept of “pay-per-view,” because it gets much closer to the ideal that everyone who views it has to pay for it. When it goes into homes, it may turn out to be, in fact, pay per MANY views, as buyers often invite multiple friends over. As we mentioned in a story last week, that’s why promoters are interested in experimenting with going the theater route.

That method does not necessarily involve HBO PPV, but don’t get the impression that they are just going along for a free ride when they engineer the pay-per-view distribution. The strength of a company like that is that it not only can instantly make an event happen and effectively coordinate it over the television platform (not to mention produce it as well), it can also apply some marketing muscle on a national level. You have seen that with the “24/7” series that HBO airs, which doubles as an entertainment piece and a de facto infomercial for the pay-per-view telecast.

Now Time Warner is expanding that promotional vehicle to other outlets like CNN, which they control. Showtime Pay-Per-View has done the same through its “Fight Camp 360,” which was used in four parts to promote the Manny Pacquiao-Shane Mosley fight, and aired not on Showtime’s premium channel but to a wider audience on CBS, which is also owned by Viacom. This kind of programming might be the most effective in selling an upcoming fight to the more casual audience, because it shows the fighters in a more human “reality” setting.

In this atmosphere where media conglomerates own many properties across the spectrum of broadcast, cable, premium and even satellite programming, they are starting to expand their horizons and operate more creatively for a potential constituency that has many more choices on their remote than they had when pay-per-view first became a prominent part of the boxing culture. You can expect that activity on the part of HBO, Showtime and even ESPN (which has a pay-per-view apparatus), all of which are owned by a different conglomerate, will reflect that into the future.



  1. Pingback: Unit 8: Task 4 – Developing Technologies – Site Title

  2. Felicidad Ausburn

    05/26/2024 at 11:10 am

    They don’t want you to see this.

  3. Wade Pfahler

    05/26/2024 at 6:27 pm

    They don’t want you to see this.

  4. LatestModapks

    06/02/2024 at 12:20 am

    I always had a vague idea of how pay-per-view worked in boxing, but this post really helped clear up the details. I didn’t know that promoters and networks shared the revenue in such a split. Thanks for the informative read!

  5. Neet and angel

    06/07/2024 at 12:10 pm

    Great article! I didn’t realize how complex the pay-per-view process was. It’s amazing how much money is at stake and how the various parties negotiate to share it. Would be interesting to see an update on recent fights and how the PPV revenue stacked up.

  6. Jenni Knackstedt

    06/16/2024 at 9:43 am

    Check out our amazing amazing automotive t-shirts on sale now at

  7. LarryFex

    06/25/2024 at 4:54 am

    pin up yukle: pin up az?rbaycan – pin up

  8. AlbertImipt

    06/25/2024 at 5:43 am

    pin-up oyunu pin-up 141
    pin up azerbaijan

  9. Williamfrumn

    06/26/2024 at 8:18 am

    buying prescription drugs in mexico online: mexican pharmacy – mexico pharmacy

  10. Williamfrumn

    06/26/2024 at 10:45 am

    mexico drug stores pharmacies: mexican northern doctors – buying prescription drugs in mexico online

  11. Richardled

    06/26/2024 at 2:02 pm

    medicine in mexico pharmacies [url=]mexican northern doctors[/url] pharmacies in mexico that ship to usa

  12. Williamfrumn

    06/26/2024 at 5:44 pm

    medicine in mexico pharmacies: Mexico pharmacy that ship to usa – mexico pharmacies prescription drugs

  13. Richardled

    06/26/2024 at 8:48 pm

    purple pharmacy mexico price list [url=]northern doctors pharmacy[/url] mexico drug stores pharmacies

  14. Richardled

    06/27/2024 at 5:19 am

    mexican border pharmacies shipping to usa [url=]mexican pharmacy northern doctors[/url] mexico drug stores pharmacies

  15. Williamfrumn

    06/27/2024 at 10:42 am

    buying prescription drugs in mexico: northern doctors pharmacy – п»їbest mexican online pharmacies

  16. Richardled

    06/27/2024 at 2:43 pm

    mexican drugstore online [url=]mexican northern doctors[/url] mexico pharmacies prescription drugs

  17. 용인출장마사지

    06/27/2024 at 5:00 pm

    For hottest information you have to visit the web and on the web I found this website as a most excellent web page for
    newest updates.

  18. Richardled

    06/27/2024 at 11:34 pm

    mexican rx online [url=]Mexico pharmacy that ship to usa[/url] mexico pharmacies prescription drugs

  19. Richardled

    06/28/2024 at 8:30 am

    buying prescription drugs in mexico [url=]mexican pharmacy[/url] mexico drug stores pharmacies

  20. Richardled

    06/28/2024 at 5:34 pm

    mexican mail order pharmacies [url=]northern doctors[/url] mexican online pharmacies prescription drugs

  21. Jeffreyber

    06/29/2024 at 2:49 am pharmacies in mexico that ship to usa
    mexico pharmacy

  22. Stephenrhype

    06/29/2024 at 12:42 pm

    mexico drug stores pharmacies: cmq mexican pharmacy online – buying prescription drugs in mexico online

  23. 의왕출장안마

    07/08/2024 at 8:06 am

    I’m amazed, I have to admit. Rarely do I come across a blog that’s both equally
    educative and entertaining, and let me tell you, you have hit the nail on the head.
    The problem is an issue that too few people are speaking intelligently about.
    I’m very happy I came across this in my search for something regarding this.

  24. 금천구출장마사지

    07/08/2024 at 10:19 pm

    I quite like reading through a post that can make people
    think. Also, thanks for allowing for me to comment!

  25. 영등포출장섹스마사지

    07/10/2024 at 10:27 pm

  26. 강남출장섹스마사지

    07/13/2024 at 8:47 pm

    벼룩시장 구인구직 및 신문 그대로 보기 (PC/모바일) | 구인구직 앱 어플 무료 설치 다운로드 | 모바일 벼룩시장 보는 방법 | 벼룩시장 부동산 | 지역별 벼룩시장 | 벼룩시장 종이신문 에 대해 알아보겠습니다. 섹스카지노사이트

  27. 헬로출장

    07/14/2024 at 10:52 am

    My partner and I absolutely love your blog and find the majority of your post’s to be exactly
    I’m looking for. Would you offer guest writers to write content to suit your needs?
    I wouldn’t mind composing a post or elaborating on most of the subjects
    you write in relation to here. Again, awesome blog!

  28. 출장 안마

    07/14/2024 at 12:15 pm

    Hello there! This article could not be written any better!
    Looking through this article reminds me of my previous roommate!
    He continually kept talking about this. I’ll send this
    post to him. Pretty sure he will have a good read.
    Thanks for sharing!

  29. 구리출장안마

    07/15/2024 at 8:48 am

    Please let me know if you’re looking for a article writer for
    your weblog. You have some really great posts and I think
    I would be a good asset. If you ever want to take some of the
    load off, I’d love to write some material for your blog
    in exchange for a link back to mine. Please blast me an email if interested.
    Many thanks!

  30. 영등포 마사지

    07/15/2024 at 12:09 pm

    It’s fantastic that you are getting thoughts from this piece of
    writing as well as from our dialogue made at this time.

  31. 노원출장안마

    07/15/2024 at 1:10 pm

    I all the time emailed this web site post page to all
    my contacts, because if like to read it afterward my links will

  32. 중랑구출장안마

    07/15/2024 at 1:19 pm

    Hello there I am so happy I found your website,
    I really found you by error, while I was browsing on Google for
    something else, Anyways I am here now and would just like to say thanks a lot for a marvelous post and a all round interesting blog
    (I also love the theme/design), I don’t have time to read it all at the
    moment but I have bookmarked it and also added in your RSS feeds,
    so when I have time I will be back to read much more, Please do keep up the awesome b.

  33. 김포출장마사지

    07/16/2024 at 6:07 am

    What’s up Dear, are you actually visiting this web site on a regular basis, if so afterward you will definitely obtain pleasant experience.

  34. 안양출장안마

    07/16/2024 at 6:51 am

    Thanks for some other informative website. The place else may I get that type of information written in such an ideal approach?
    I’ve a undertaking that I’m just now running on, and
    I have been at the glance out for such info.

  35. 구리출장안마

    07/16/2024 at 11:09 pm

    Hi to all, the contents existing at this website are genuinely amazing for people experience,
    well, keep up the good work fellows.

  36. 고양출장마사지

    07/16/2024 at 11:34 pm

    It’s amazing in favor of me to have a site, which is good in support of my experience.
    thanks admin

  37. 부천출장안마

    07/16/2024 at 11:40 pm

    Excellent blog here! Also your website loads up fast!
    What host are you using? Can I get your affiliate link to your host?

    I wish my website loaded up as quickly as yours lol

  38. 강남안마

    07/17/2024 at 12:46 am

    Howdy just wanted to give you a quick heads
    up. The words in your article seem to be running off the screen in Safari.

    I’m not sure if this is a formatting issue or something to do with browser compatibility but I figured I’d post to let you know.
    The style and design look great though! Hope you get the issue solved soon. Many thanks

  39. 신촌출장마사지

    07/17/2024 at 8:25 am

    I was more than happy to discover this web site.

    I wanted to thank you for ones time for this wonderful read!!

    I definitely liked every bit of it and I have you saved to
    fav to look at new things on your blog.

  40. 관악구출장마사지

    07/17/2024 at 8:59 am

    Keep on working, great job!

  41. 부천출장마사지

    07/17/2024 at 10:13 am

    Sweet blog! I found it while searching on Yahoo News. Do you have any suggestions on how to
    get listed in Yahoo News? I’ve been trying for a while but
    I never seem to get there! Thanks

  42. 신림동출장마사지

    07/17/2024 at 11:06 am

    It’s an amazing article in favor of all the online users;
    they will take benefit from it I am sure.

  43. 노원출장마사지

    07/19/2024 at 8:24 am

    If some one wishes to be updated with newest technologies then he must be pay a
    visit this site and be up to date daily.

  44. 하남출장마사지

    07/19/2024 at 5:42 pm

    Having read this I believed it was very informative.
    I appreciate you finding the time and effort
    to put this short article together. I once again find myself spending way too much time both reading and leaving comments.
    But so what, it was still worth it!

  45. 중랑구출장마사지

    07/19/2024 at 6:06 pm

    Hi, I check your blogs on a regular basis. Your story-telling style
    is witty, keep it up!

  46. Davidtoows

    07/19/2024 at 9:41 pm

    top online pharmacy india: world pharmacy india – world pharmacy india

  47. Michaelmoolo

    07/20/2024 at 12:34 am

    mexican pharmaceuticals online: buying from online mexican pharmacy – mexican pharmaceuticals online

  48. CharlesRor

    07/20/2024 at 1:36 am

    mexican rx online [url=]п»їbest mexican online pharmacies[/url] mexican mail order pharmacies

  49. EdwardLoobe

    07/20/2024 at 2:05 am buying prescription drugs in mexico online

  50. EdwardLoobe

    07/20/2024 at 2:54 am cheapest online pharmacy india

  51. Davidtoows

    07/20/2024 at 2:55 am

    buying prescription drugs in mexico: mexico pharmacies prescription drugs – buying prescription drugs in mexico

  52. Michaelmoolo

    07/20/2024 at 3:23 am

    indian pharmacy: reputable indian online pharmacy – indian pharmacy paypal

  53. 서울출장마사지

    07/20/2024 at 6:17 am

    It’s actually a great and helpful piece of
    info. I’m happy that you just shared this helpful information with us.
    Please keep us informed like this. Thank you for sharing.

  54. Davidtoows

    07/20/2024 at 7:51 am

    canadian pharmacy prices: canadian family pharmacy – canadian mail order pharmacy

  55. Michaelmoolo

    07/20/2024 at 9:26 am

    online pharmacy india: Online medicine home delivery – Online medicine order

  56. CharlesRor

    07/20/2024 at 10:03 am

    mexican drugstore online [url=]mexican mail order pharmacies[/url] mexican mail order pharmacies

  57. Michaelmoolo

    07/20/2024 at 12:43 pm

    canadian pharmacy world: canadadrugpharmacy com – canada drug pharmacy

  58. Davidtoows

    07/20/2024 at 1:05 pm

    best canadian pharmacy to buy from: canadian pharmacy world – canadianpharmacymeds

  59. CharlesRor

    07/20/2024 at 2:18 pm

    buy prescription drugs from india [url=]buy prescription drugs from india[/url] india pharmacy mail order

  60. EdwardLoobe

    07/20/2024 at 3:12 pm purple pharmacy mexico price list

  61. EdwardLoobe

    07/20/2024 at 4:01 pm best rated canadian pharmacy

  62. Davidtoows

    07/20/2024 at 6:37 pm

    top 10 pharmacies in india: mail order pharmacy india – indian pharmacy

  63. Michaelmoolo

    07/20/2024 at 6:51 pm

    п»їbest mexican online pharmacies: mexican rx online – mexico drug stores pharmacies

  64. 동탄출장안마

    07/20/2024 at 7:29 pm

    I think this is among the most significant information for me.
    And i’m glad reading your article. But want to remark on some general things,
    The site style is great, the articles is really
    nice : D. Good job, cheers

  65. CharlesRor

    07/20/2024 at 7:58 pm

    mexican drugstore online [url=]mexican drugstore online[/url] best online pharmacies in mexico

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Featured 2

By: Sean Crose Give Jake Paul this – the man keeps active. After a major July novelty bout with Mike Tyson was postponed (if...

Featured 2

By: Sean Crose Undisputed super bantamweight champion Naoya Inoue will return to the ring on September 3’d in his native Japan. The 27-0 Inoue...

Featured 2

By: Sean Crose There’s nothing like writing about the fight game. There’s no off-season in boxing. What’s more, there’s no one league to dominate...